It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless!

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Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!

There are tons of software and automation tools out there that make email marketing a breeze. For example, MailChimp and Constant Contact can be used to send out emails and monitor how your subscribers interact with your emails. You can also use email marketing software to track analytics like click-through rates, open rates, bounce rates, and conversions.  

94% of Internet users use email. Therefore, marketing through email allows you to reach a great deal of Internet users even if they are not on social media. Furthermore, a survey found that an astounding 75% of adult online users say email marketing is actually their preferred marketing method!

If you’re not already utilizing email marketing, it is definitely something you should consider in order to reach a wider audience and strengthen your brand’s relationship with current customers.

What is Email Marketing?

Email marketing is an online version of direct mail. However, instead of sending fliers and coupons to a customer's home, an email marketing program sends those same items digitally to a customer's inbox.

Businesses can use email marketing in a variety of ways, such as to build brand loyalty, find new customers and encourage repeat business.

Whereas the impact of direct mail can be difficult to track, email marketing lets businesses see exactly who is opening their mail and which messages are leading to sales.

With email marketing, you have a choice of an online DIY service or a full-service agency that does all the work for you. You can read more about the differences between the two below.

Advantages

• Cost is a huge advantage of email marketing versus other types of marketing strategies. Unlike direct mail, email marketing doesn't require any printing or postage fees. Using email marketing services typically only costs businesses pennies to send an email, as opposed to at least 15 cents per piece for direct mail.
• With email marketing, business owners can see which email was received, which ones went to disabled email addresses, which were opened, which were deleted right away, and which ones enticed clients to click through to the website.
• Email marketing also has an advantage over social media because it's more likely to be seen. Emails go directly to someone's inbox, while users have to scroll through timelines to see social posts.
• E-commerce websites greatly benefit from email campaigns. These campaigns can encourage users to return to their shopping carts, recommend products and offer discounts.

Disadvantages

• The main drawback to email marketing is that some consumers consider the emails to be spam and may form a negative opinion of your brand. If customers feel they are being bombarded with unwanted emails from a business, they will be less likely to become new or repeat customers.
• People receive so many emails that they may not be inclined to give a brand's email messages attention.
• It can take a lot of time to create email marketing campaigns and deal with the technology.